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The Business of Making Money with Horses
ES 320

Instructor: Eleanor Blazer, PhT



This required course establishes basic business principles, then explains the facets of the horse industry and shows students how to find the ‘potential’ for profits within the various markets. The course surveys pinhooking, claiming, training, resales, and breeding operations. In addition to highlighting the areas for profit opportunity, the course solidly grounds the student with good bookkeeping practices.  (This course was written by the late Don Blazer, and is taught by his wife and business partner.)

               I. What is the business of horses?
                    A. Competition for profit, selling horses or providing services
                    B. What is it you ‘love’ to do?
                    C. Finding your niche
                    D. Determining your potential    
                    E. Financing your business
                    F. Establishing your business

              II. Potential is what sells horses.
                    A. Learning what the market demands
                    B. How to find ‘potential’ in a horse
                    C. Developing a catalog sales sheet

             III. Pinhooking weanlings and yearlings.
                    A. Advantages of pinhooking
                    B. Looking for big returns on investment
                    C. Rules and guides for success

             IV. Training young horses for competition and resale.
                    A. Three ways to make a profit
                    B. Avoid testing the horse’s abilities

              V. Claiming can return rapid rewards.
                    A. Twenty-five percent produce profits
                    B. Put them where they can win
                    C. Easy entry, easy exit

             VI. Broodmares are risky business.
                    A. Avoid the conventional approach
                    B. Breed for profits, not genetics

            VII. Stallions require Syndication
                    A. Too many stallions, too little money
                    B. Syndication finances business
                    C. More partners mean more salesmen
                    D. Guidelines for limited partnerships

            VII. Trainers are in a special position.
                    A. Look good, feel good business
                    B. Opportunities abound
                    C. Increasing profit margins

             IX. Business has tax advantages.
                     A. IRS becomes your partner
                     B. Invest in horses, not ‘shelters.’

              X. Simple bookkeeping system.
                    A. Your records must be perfect
                    B. Keeping things simple and clear
                    C. A guide to maintain profit picture

       There is one required textbook for this course:
            • Careers with Horses, Vicki Hogue-Davis
       You can order the book through the College Book Store (Amazon):

        There is no completion deadline for the course.  The student works at his or her own pace.  The student will not be "locked-out". 

         The grading scale for this course is as follows:
                 90-100%  =    A
                 80-89%    =    B
                 70-79%    =    C
                 Below 70%     Fail

        You are strongly encouraged to communicate via email with the instructor. Mr. Blazer is available as an instructor and mentor to assist you in meeting your goals for this course.  If at any time during this course you change your email address, please be sure to notify the instructor and office right away.
        Do not use text messaging shorthand or acronyms when communicating with the instructor.
        Please include full name and address in all correspondence.  

        Many lessons require written assignments or essays.  They should be submitted as an attachment to an email using Word or a similar word processing software.
        Please be sure to include full name and email address on all documents - not just in the email message. 
        Proper grammar and spelling will be graded.
        Do not use text messaging shorthand or acronyms - this is college level work.

        Access to a horse is required.
        All assignments and quizzes must be completed.

To order course - Click Here

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